NW1 is one of London’s increasingly popular and rapidly growing locations for offices, residential and leisure. The postcode stretches from the Marylebone Road in the South up to Camden Town and from Baker Street and Regent’s Park in the West to Euston in the East.
NW1 used to be regarded as a West End over flow location with the Marylebone Road being the most Northern conventional office location, but gradually there has been a cultural shift of creative, media and fashion tenants who have move further north towards Camden.
Close to Euston Station, British Land’s Regent’s Place development in the late 1990’s was one of the first major office schemes and now houses nearly 20,000 workers and residents, including Dentsu Aegis, ATOS Origin, Debenhams, Facebook, Gazprom, Lend Lease, Ricoh and Santander. The area is soon to benefit from another major infrastructure boost with the advent to the HS2 rail link at Euston Station.
At the Eastern end of the NW1 area has been transformed by the huge success of Argent’s £5 billion regeneration of the 67 acre site to the north of King’s Cross railway station, where the key occupiers are let to Google, Havas, Louis Vuitton, New Look, PRS for Music, Auto Trader and Central St Martin’s.
The area is also known for its Knowledge Quarter being home to a consortium of over 80 academic, cultural, research, scientific and media organisations including the British Library, Francis Crick Institute, University College London, The Welcome Collection, SOAS University of London, The Royal College of Physicians and Regent’s University London.
The area in now a very popular office location and in the prime areas buildings attract office rents up to £70 psf and £80psf in King’s Cross and capital values of up to £1200 psf.
To the North of NW1 is Camden Town. Previously Camden has been associated with an eclectic mix of artistic, fashion, media and music industry occupiers and known for its world famous market. The area has attracted a wide demographic of occupiers and is home to Dr.Martens, , Hugo Boss, Ted Baker, MTV, French Connection, ASOS, Viacom, and The Economist Group’s subsidiary TVC, whom BBG advised in their move to Mandela Street.
Rents in Camden now range between £50-60 psf for the best space.
The NW1 are seems sure to continue to be very popular and as the infrastructure continues to improve with HS2 which will building upon the key connectivity at Kings Cross which also benefits from access to Europe via the Eurostar. As well as Kings Cross, St Pancras and Euston and the area is also very well served by the underground at these stations as well as Euston Square, Baker Street, Camden Town and Mornington Crescent.
